The World's Most Exclusive Advisory Board for Distinguished Entrepreneurs Who are Committed to Reaching $10M+
in Record Time
Where Most Businesses Get Stuck
What got you here won't get you there.
Did you know that there are roughly 28 million firms in the US, of which only 4% ever reach more than $1 million in revenue?
Of those firms, only 1 out of 10, or about 0.4% of ALL companies ever make it to $10 million in revenue, and only 17,000 (or 0.006%) surpass $50 million.
To finish it off, 2,500 firms in the US are larger than $500 million and the top 500 public and private firms exceed $5 billion— simply put, very few businesses succeed.
Why is that?
You see, every business comes to a ‘sticking point’ - where behavior and strategy must change to get to the next level. Some businesses never figure it out and die (sometimes quickly, sometimes slowly).
Some tough it out and eventually arrive at solutions slowly and painfully through trial and error - this is what many businesses go through.
While a few businesses understand what is required of them at each level—advancing and solving challenges swiftly.
This small group of businesses enter the Dragon 100™ Path.
What is a Dragon?
Dragons are not just business owners.
Dragons are visionaries, competent strategists, intelligent investors, fierce leaders, and daring enterprisers.
Dragons either dominate an industry or shape an industry—they are Category Kings or Queens.
Not everyone is made to be a Dragon—not everyone has the drive and commitment it takes to reach their full potential and build massively profitable businesses.
Behind Every Great Leader, There is a Great Advisor
In 506 BC, a Chinese emperor by the name of King Helu launched multiple successful attacks which led to victories and security for his state.
What made him so successful? His trusted strategic advisor—Sun Tzu.
Sun Tzu’s famous work, Art Of War, changed the philosophical, strategic, and business landscape for generations to come.
What does this have to do with you? Everything.
Businesses fail by underestimating the importance of strategy and appointing the right advisors.
How to Safely Navigate All the Obstacles and Growing Pains You’ll Encounter Along the Way
The strategies that got you to where you are will not get you to where you want to go.
In Dragon 100™, members receive the proven systems, templates, and processes that will take them from $100,000 to $1 million … and then from $1 million to $10 million+ and beyond.
Enter the Dragon 100™ Path
"For every level, there's another devil." - Dan Lok
“Dan is a business genius.”
The World's #1 Small Business Guru World-Renowned Author of "E-Myth Revisited"
“Dan Lok is a masterful entrepreneur.”
Legendary Sales Trainer, given more than 5,000 workshops for more than 5,000,000 people in 83 countries
“$12 million in my pocket is what I believe I would have, above and beyond what I’ve made, in the last 10 years alone had I found Dan Lok sooner.”
Mentor’s Mentor, Trainer of 1,900 Top Speakers, Authors, And Entrepreneurs
“Dan Lok is the real deal. He’s got the infrastructure and the systems and the vision to guide you to where you want to take your business.”
Vince Del Monte
7-Figure Business Coach. Author of The Best-Selling 'Book Living Large', Creator of No-Nonsense Business
“I love that Dan is no BS and has inspired and influenced thousands of people over the course of his career.”
John Lee Dumas
Founder & Host of Entrepreneurs On Fire Podcast
“$2.2 Million Dollars thanks to Dan Lok…”
CEO and Owner of Multiple Businesses in the Real estate, Food & Beverages Industry
1) The Power of Omnipresence
Omnipresence is the ability to be present everywhere.
The more messages and mediums you control, the more power your marketing will have.
There’s no such thing as over-exposure in business. Being everywhere at the same time (or trying to be) has near-endless advantages. If you’re serious about dominating your industry, you cannot be shy, withdrawn or prepared to blend in with your competitors.
You want to be EVERYWHERE.
When you’re everywhere, people recognize your brand and when that happens, they’re more tuned into your brand message. Dan Lok is popular on virtually every major social media platform and has one of the most loyal followings on the planet.
As one of the most influential social media personalities of all time, Dan is going to show you how to leverage social media inside of your business effectively based on your business model.
2) The Reality of Preeminent Positioning™
In any market, the brand, the person and the business with preeminent positioning will always be the highest in demand. In this position, you command the highest price, you cherry pick your clients and you work exclusively on your terms that you set.
Most people never reach this level.
For those who do, the problem is few will ever figure out how to sustain and increase their status over time. Even fewer entrepreneurs of authority will reach their fullest potential because they have never learned about the dozens of strategic leverage points to fully monetize in their position of pre-eminence.
The methods you’ll uncover are the behind-the-scenes strategies based on 100% of Dan’s own real life experiences. Once these strategies are laid out in front of you, you can choose and pick the ones that make the most sense to you. And you’ll be surprised—they’re not what you think.
3) The Science of Lead Generation™
Where can I find clients? It is very much the wrong question. The right question is: how can you construct a business life so that clients keep finding you?
You may have lead generation strategies that are not fully scalable.
You may have strategies that do not work without you being around. Or, you may have a risky reliance on one single source for your leads where if that one source stopped working, your business may stop running as well. To reach the full potential of a business, it takes an overarching lead generation strategy to attract high-quality leads across multiple channels.
Mastering this one pillar of the Dragon 100™ Methodology will guarantee a steady upward growth in your income.
We’ll show you the science of lead generation with advanced client acquisition techniques by putting clients through a critical method for creating scalable success called Personal Media Platform™.
By breaking lead generation to its core elements, you will see how to put it back together in ways you may have never seen before.
4) The Skill of High-Ticket Closing™
High-ticket selling is the opposite of traditional sales.
To be effective at high-ticket selling, you will need a thorough understanding of advanced human psychology and social dynamics. It requires you to have an attention to language patterns, sophistication in presentation skills and high-level strategies beyond simple persuasion tactics found in most training.
To further add to the complexity, high-ticket selling strategies are very different depending on the channel you are delivering your sales message. You can be selling high-ticket one-on-one, one-to-many, online and/or offline.
Each channel requires a different set of standards to maximize sales.
What you’ll get is a precise series of Advanced Disqualification Methods™ to attract the highest-paying clients in your industry and your channels of maximum leverage.
With this method, your clients will chase you as opposed to you chase them. After qualifying themselves to you, you can handpick the clients that you enjoy working with the most, those you can impact the most, and those that can support your lifestyle.
5) The Art of Scaling Up™
As your company reaches its goal, it outgrows systems and infrastructure.
What got you to $1 million can’t get you to $10 million. The system that a $10 million dollar company requires to function would suffocate most businesses at the $1 million dollar mark. The same is true of its leaders.
There are fundamental changes that every CEO must make within themselves to meet the changing demands of a growing company.
$1 million per year is a psychological ceiling and so is $5 million… and so is $10 million, and the truth is that if you don’t learn how to structure your business, your products, and your systems when you’re small, you’re only going to set yourself up for bigger problems later on as you grow.
The systems, techniques, and methods you’re going to get in Dragon 100™ are modular, and they’re going to work exceptionally well to help you to get to your first $10+ million per year, and then set you up for massive growth after that.
What Business & Marketing Authorities Say About Dan Lok
“Dan has done it, teaches it, and continues to do it. One of Dan’s great gifts is his near-genius ability to take something complex and break it down into a simple step-by-step system that anyone can follow. I am convinced that every business owner can benefit from his knowledge and expertise.”
Jay Conrad Levinson
The Father of Guerrilla Marketing Author, “Guerrilla Marketing” series of books Over 21 million sold worldwide; now in 62 languages
“Dan Lok is an exceptional leader, teacher, mentor and friend. When you read his words or listen to him speak, you know you are in the presence of greatness. Dan lives and teaches a simple approach to building a successful business and enjoying life every day.”
Dr. Joe Vitale
Law of Attraction Expert | Star of “The Secret” Movie | Bestselling Author of “The Attractor Factor, “The Key” and “Zero Limits”
“The one thing that has helped me grow my businesses over the last 8 years has been one person – Dan Lok... he has single handedly guided me as a coach.”
CEO of MedPB Marketing Consultant to Fortune 500 Companies
“Dan operates off of principles I’ve never heard come out of anybody else’s mouth. He will help you get better results than anyone else out there. I would not be where I am today if it wasn’t for Dan Lok.”
Founder of Megalodon Marketing
“Dan Lok is a dynamic speaker and an amazing coach. If you are looking for a way to accelerate your business, take it to a higher level, Dan is your guy.”
Canada’s #1 Success Coach, Founder and President of ProCoach International Inc.
“Dan Lok is an amazing gentleman that can just transform your life. If you have a chance to meet Dan in person or follow up on the internet, please do so. Dan is best in class. He’s a guy that will uplevel your mindset, your skill set and your wallet. If you are looking for a mentor, Dan is amazing.”
World-Class Professional Speaker, Corporate Trainer and Philanthropy Investor
Members Get to Look Over Dan Lok's Shoulders as He's Expanding His Global Organization and Personal Brand
When you’re a part of Dragon 100™, you get to see all the behind-the-scenes strategies and tactics of what Dan Lok does and how he does it.
Dan will reveal his personal strategies he uses to achieve extraordinary results. These are the details that aren't shared with the general public or on social media—except with Dragon 100™ members.
These are the same techniques Dan uses to charge organizations for upwards of $100,000+ for a speaking engagement and $750,000+ per year for one-on-one consulting.
This is the first time Dan has ever “peeled back the curtain”… giving you a huge reveal of how he does it to an extent far beyond anything he’s ever done before, and they are quite dangerous for the wrong person. In fact, Dragon 100™ materials are forbidden to be shared with others outside the group.
We only hope you operate at the highest ethical standards and will use these techniques for the power of good. And if you are at all squeamish, sensitive or emotionally conflicted over what you sell, the value you deliver, and the price you charge, then we encourage you to stay away.
Dragon 100™ is NOT for beginners and rank amateurs. If you read this and decide that we are not a good fit, nobody will think less of you.
We Don’t Turn Losers Into Winners. We Help Winners Win More.
We realized a long time ago, we can’t make chicken salad out of chicken shit. We can’t turn losers into winners. Instead, we direct our energies and efforts to helping winners win big, win more and win more often.
As you’re probably already aware, the more successful you become, the higher you rise, the less people around you are willing to tell you what you really NEED to hear. Your family and friends love you—so they want you to stay ‘safe’. Your managers and employees want to ‘please’ you because they are afraid of getting fired.
Your Dragon 100™ peers are not here to please you. They won’t sugar coat it. They won’t let your fears hold you back. They won’t believe your ‘stories’. And they won’t buy into your bullshit. They’ll tell you how it is. They’ll show you what you cannot see. They’ll say what no one else in your world is bold enough to say. And yes, they’ll give you a kick in the butt the exact moment you need it.
Some of Our Dragons Include:
Here’s A Brief Look At The Application Process
Application Review: Once received, your application will be reviewed by your local chapter to ensure that all criteria is met. Please fill out this application completely with as much detail as possible.
Upon receipt of your application, our advisor will schedule an interview with you to further explore your interest in Dragon 100™.
If you are approved, you will become an official member and we can get to work on your business.
Everyone tries and fails at something. For Dan, 13 failed businesses in a row almost crippled him. Rising from the ashes, his last attempt at entrepreneurship launched a global empire.
The Dan Lok Organization includes more than two dozen companies all focused on one mission: elevating financial well-being globally by activating their wealth skills through education, mentorship, and strategic advantage.
The Founder and CEO of InstantScripts.com, Closers.com, Copywriters.com, High Ticket Closers, HighIncomeCopywriters.com, SalesCalls.com and a dozen of other companies and brands, Dan’s portfolio continues to grow and he is currently evaluating acquisitions in markets spanning education, new media, and software.
Dan serves as the chairman of DRAGON 100™, the world’s most exclusive advisory board for entrepreneurs who want to create generational wealth in the age of disruption.
A fan-favorite, Dan is routinely featured in major TV, Radio, magazine and streaming outlets. Dan is able to command as much attention on a single YouTube video as he does on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider. After an appearance, the response from the audience is immediate, consistent, and connected—he has mastered turning complicated ideas into consumer conversation.
As an active member of Entrepreneur’s Organization (EO) and Young Presidents Organization (YPO), Dan surrounds himself with some of the most accomplished people in business. Recently, he was recognized as Entrepreneur of the Year and Executive of the Year, accumulating more than two dozen national awards.
The author of more than a dozen books, his latest one, Unlock It, is now available internationally wherever books are sold.
This X-factor visionary has set his sights on the unlimited potential of his future. Humble, humorous, and hugely impactful—he is setting this decade’s standards for influencers, millennials, gen-Y and gen-Z, CEOs, and investors looking to maximize their success and significance.